Resources:
If you’re interested in taking CPD for your professional growth but want your company to cover the cost, the key is to show how it benefits them too. Start by linking the training to company goals—emphasize how it will enhance your performance, address current challenges, and add long-term value to the team.
. Identify any areas where you or your team could benefit from stronger capabilities. Position the CPD as a proactive step to fill these gaps, potentially reducing reliance on external help or preventing costly mistakes.
Point #1: Address Skill Gaps
. Explain how the training will help you perform your role more effectively, whether by learning new tools, refining techniques, or staying current with industry standards. Better performance often means higher productivity and fewer errors.
Point #2: Improve Performance
. Show how the CPD ties into the organization’s objectives—for example, improving customer service, increasing efficiency, staying competitive in the industry, or supporting upcoming projects. Emphasize that your development will directly support these priorities.
Point #3: Align with Company Goals
. Make it clear that you’re eager to grow within the company. By gaining new skills or certifications, you'll be equipped to handle more complex tasks, lead initiatives, or train others—making you a more valuable asset.